Over the years I’ve worked with a range of leading brands – many you’ll have heard of: Immediate Media, Hearst UK, The Week magazine, John Lewis and Savills, to name a few. I’ve also worked in public healthcare, the automotive industry and higher education, so I’m adaptable and know how to tailor messaging to different audiences. Encouraging people to have their annual flu jab requires a different approach to selling properties worth millions! 

I’m what you might call a generalist marketer, which means I’ve got extensive multi-channel experience that allows me to create a holistic marketing strategy. I know how to use which channel – and when – for maximum impact. 

Where I excel, though, is creating engaging and impactful marketing. Writing a bold headline to hook your audience in, crafting the copy that converts them to a customer, planning the engagement strategy that gets them coming back. 

Yes, improving click-through rates and lead generation gives me a buzz - but I’m in it for the long term, converting those leads into loyal customers. Improving retention rates, increasing ROI, and ultimately driving healthier lifetime value.